What makes things even more difficult is that you can’t just start anywhere and chip away at your work. If you want to see the most success, it’s important to prioritize the SEO tasks correctly. In some worst-case scenarios you actually won’t be able to meet those goals because you started with something advanced and skipped the basics (without even knowing it!) Although there isn’t an exact order to follow, it does help to split up the most common SEO tasks into categories, starting with the highest priority first. Make sure about technical things when you are going to implements these tasks, otherwise you can also hire any digital marketing agency for this work.
#1 SEO priorities
Identify and remove duplicate content.
Nothing kills a website faster than duplicate content issues. It’s confusing for Google bots so you won’t get any good visibility, and even if readers did somehow make it to your website, duplicate content is seen as spammy. Get rid of this immediately so you can start with a clean slate.
Make sure you have a responsive design.
In the past this may not have been such a priority, but mobile compatibility is crucial. According to Google, more searches now take place on mobile than on desktop, so you have to make sure your site looks good on the small screen. The biggest and most basic way to do this is through a responsive design.
#2 SEO priorities
Setup Google Analytics and Google Webmaster Tools.
Although you may not use it right away, getting setup with these tools is crucial to being indexed quickly and accurately. It can help solidify your website as real.
Make sure you’re being indexed.
You have to double check that Google is indexing your site, meaning they’re crawling your website and you’re therefore showing up in SERPs. To check this, visit your Google Webmaster Tools account and click the ‘Google Index’ tab to see the total number of pages Google has indexed. Make sure it seems right!
Create local search accounts.
The sooner you can setup local search accounts the better. This is definitely more of a priority if you have a local business looking to attract local customers, but it’s so easy to do, that every type of company should get involved as soon as possible.
#3 SEO priorities
Create audience personas and get creative with your content.
Once you have a good content team and schedule in place, you can start to really bring your content to the next level. This involves creating personas to better understand your audience, writing on keywords/ topics that are trending, and getting more advanced with infographics, interviews, video, and more.
Create relationships with influencers.
You want to start getting your name out there in your niche community. This is how you will eventually earn natural links and hopefully get some great social shares out of the relationships.
Edit your title tags.
As you published content you likely wrote whatever headline you wanted, which is fine at first, but eventually you should go back and optimize your title tags. This will help you categorize your pages and make sure that you’re sending the right people to the right pages. Visit this article to learn more about title tags.
#4 SEO priority
Start working to build backlinks.
It usually surprises people that this would be so far down on the list, but remember that SEO is not about backlinks—it’s about readers. Focus on creating relationships, quality content, and understanding your audience first.
Utilize SEO tools.
There are many different SEO tools out there that can help you with different aspects of your SEO (usually best used for data). This is a priority #4 because which tools you want to use and for what reasons can get tricky, so it’s best to focus on this after you have the basics down.
Of course this is not an extensive list. There are hundreds of little things you can do to improve the SEO of your website, but above are some of the biggest and most important tasks. What needs to be done will also depend on your company – industry, size, goals, etc. – but this is a great place to start. In the meantime, let us know what you would change or what you would add to the list in the comment section below.
Source- Search Engine Watch