Photographic images grab our attention and trigger an almost instantaneous response when we encounter them. They are therefore an important part of any website we create. Photos play a significant part in determining our first impression, but they can also tell us what the site is about and can be a huge factor in earning trust.
Google was using a machine-learning artificial intelligence system called “RankBrain” to help sort through its search results. Wondering how that works and fits in with Google’s overall ranking system?